The Effect of Price and Product Quality on Purchasing Decision for Somethinc Brand Products

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions. The research data was obtained by distributing questionnaires about price, product quality and purchasing decisions to 77 respondents who had / at least once used cosmetic products from Somethinc. The data analysis technique in this study used path analysis using SPSS version 22 for mac. The results showed that the price and product quality influenced the purchase decision of Somethinc cosmetics.