The Influence of Korean Drama “Start Up” on The Future Dream Careers of College Students in UII

Abstract

Korean drama or K-Drama is a Korean television series that very popular, especially among teenagers. Giving a variety of different and unique storylines is the main attraction of KDrama. Usually, K-Dramas will feature stories about the work of the characters. There are many kinds of jobs that become the main background of stories in K-Dramas. Start-Up tells about people who dream to become entrepreneurs in the start-up field. They get various trainings and struggle to become successful start-up entrepreneurs. The purpose of this research is to find out the influence of the storyline and the characters of the K-Drama StartUp on the dream careers of students at the Universitas Islam Indonesia. This research uses quantitative methods, and collected data by distributing questionnaires online using Google Forms. The finding shows that the majority of UII students are familiar with Korean dramas and like Korean dramas. Those students have a dream career for their future, and can be influenced by internal and external factors. From the storyline, students were inspired to build a start-up business based on making applications because this business is very appropriate for the present and future digital era. Start-up business can be done by everyone from various fields and provides a representation of a bright future. The characters who are passionate about achieving their dreams, inspire students to work hard and never give up on their dreams. So, each characters and storyline, also both Characters and Storyline have a significant positive effect on Dream Career.