ORGANIZATIONAL CULTURE BASED ON COMPETING VALUES FRAMEWORK: CASE STUDY AT LOCAL COFFEE SHOPS IN YOGYAKARTA

Abstract

Competing Values Framework has been proven as one of the most popular methods in assessing organizational culture. However, less research has been conducted in SMEs specifically in local coffee shop industry. This industry deserves more highlight since the rapid emerging nowadays. This research reported on case study of four well-known local coffee shops in Yogyakarta, with objective to explore what type of culture used by the coffee shops in Yogyakarta. Furthermore, this was done by using qualitative method with semi- structured interview. The data gathered based on Organizational Culture Assessment Instrument became more flexible. The result showed that each organization had different types of culture such as Adhocracy, Clan, and Hierarchy, with no single organization that was dominant in Market culture.