Kolaborasi Pemasok, Kolaborasi Konsumen, Komitmen Manajemen, Organizational Agility, dan Kinerja Inovasi dari Sudut Pandang Relational View

Abstract

Relational View is a theory which assume that valuable, rare, inimitable, non- substitutable resources are available only in a collaborative network, where complementarity among resources is the key to gain competitive advantage. This research was trying to answer one of the theoretical issues that in a long period of time, a collaboration will face threats that are caused by opportunistic behavior among collaborative partners, where the management of each company may limit resource and information sharing to get maximum relational rents. This behavior was proven counterproductive for any cooperations and alliances. In the research model, we put management commitment as one of the antecedents to answer this gap, together with customer and supplier collaboration as external parties who own complementarity resources. This research also involved organizational agility and innovation performance as consequences, because it was held during the crisis caused by Covid-19 Pandemic, where flexibility and speed were needed to survive. The respondents are 201 leaders of tour operators in Central Java and Yogyakarta who suffered negative impact from the crisis. The result showed that innovation performance was affected positively by customer and supplier collaboration, also management commitment, and organizational agility. We also found that management commitment was not affecting organizational agility, which will be interesting for further research. The finding contributed both to science and managerial implementation.