Pengaruh Persepsi Kualitas, Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek McDonalds

dc.contributor.advisor	Drs. Anas Hidayat, MBA, Ph.D
dc.contributor.author	Ramadhan, Emeraldo
dc.date.accessioned	2018-01-15T11:33:15Z
dc.date.available	2018-01-15T11:33:15Z
dc.date.issued	2017-03-16
dc.description.abstract	Empirical research is intended to identify and explain the influence of perceived quality, brand image and brand trust McDonald's brand loyalty. The population in this study are all consumers who ever ate at McDonald's. Used as a sample of 150 respondents. The sampling technique in this research is convenience sampling. The variables used in this study perceived quality, brand image and brand loyalty. Analysis of the data in this study using SEM software AMOS LISREL. The result showed that there was a positive and significant influence partially on the influence of perceived quality, brand image and brand loyalty to the brand trust McDonald's.	en_US
dc.identifier.uri	https://repository.uii.ac.id/handle/123456789/5187
dc.publisher	Universitas Islam Indonesia	id
dc.subject	perceived quality, brand image, brand trust, brand loyalty	en_US
dc.title	Pengaruh Persepsi Kualitas, Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek McDonalds	id
dc.type	Undergraduate Thesis	en_US