Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Manfaat, Keamanan, Dan Kepercayaan Terhadap Minat Penggunaan Mobile Banking ( Studi Empiris Pada Ibu Rumah Tangga Di Kota Batam

Abstract

The accelerated advancement in technology resulted to the appearance of self service technology. On form of self service technologyin the banking sector is the presence of mobile banking. The purpose of this research is to analyze the effects of perceived ease of use, perceived usefulness, security, and credibility of customer on mobile banking utilizing interest (a study of housewifes in Batam). This Research is the development of previous study by using the combination of TAM and TPB model. The data is primary data through questionnaire distributed in 2017. There are 250 questionnaires that processed by using SPSS 23.0 version.. This study empirically concluded that the perceived ease of use, perceived usefulness, security, and credibility of customer has positive and significant influences on mobile banking utilizing