An Overview Of The Knowledge And Attitudes Of The Millennial Generation Towards Online Purchasing For Pharmaceutical Products In Indonesia

Abstract

Background: Technological developments have significantly impacted the growth and success of e-commerce, making it easier for businesses to reach customers, which impacts the purchase of pharmaceutical products, which can now be done online. Consumer attitudes in buying pharmaceutical products online can be influenced by knowledge about products, content, safety, etc. Aim: This study aims to determine the relationship between the knowledge and attitudes of the millennial generation in purchasing pharmaceutical products online. Method: This study is an analytic descriptive study with a cross-sectional design. Sampling accidental sampling. This research instrument uses a questionnaire. The sample amounted to 160 respondents from all regions in Indonesia. The research was conducted on respondents who met the inclusion criteria where the respondents were men/women aged 23-43 years and had purchased pharmaceutical products online. Result: An overview of the level of knowledge and attitudes of the millennial generation towards purchasing online pharmaceutical products in Indonesia shows 41% of millennials with a sufficient level of knowledge with an excellent attitude of 95% towards purchasing online pharmaceutical products in Indonesia. The results showed a significant relationship between knowledge and attitude (p=0.000). In addition, the results also show that there is a significant relationship between gender characteristics with the level of knowledge (p=0.046). Conclusions: It can be concluded that there is a significant relationship between the level of knowledge and attitude. There is a significant relationship between gender characteristics with the level of knowledge. However, the results of the all characteristic variables with attitude and the characteristics of age and occupation with the level of knowledge showed results that were more than 0.05, indicating that there was no significant relationship.