Strategi Komunikasi Persuasif Pada Perusahaan Multi Level Marketing (MLM) FM Group Indonesia Dalam Meningkatkan Penjualan Perusahaan FM Parfume

Abstract

Business world competition is getting tougher and requires a complex strategy and could be said to be creative. Many businesses are racing to get the best position to gain or benefit, including the members of Multi Level Marketing (MLM). Persuasive communication is an effort to change attitudes through the use of messaging, focusing primarily on the characteristics of the communicator and listener. Direct sales is the process of marketing the product directly. Indonesian FM Group is the company of Multi Level Marketing (MLM) system uses direct selling and requires expertise in persuasive communication to benefit and get the members to be growing. This research uses qualitative descriptive analytical method. Several techniques for data collection conducted by researchers are using interview, observation, and literature. Type of interview used in this study were interviews or question and answer directly to the relevant parties. Data analysis method used is the inductive method where the data management in solving a problem that is specific then take a general conclusions. The results of this study are strategies persuasive communication in the company's Multi Level Marketing (MLM) FM Group Indonesia to increase sales is by way of events, Table Talk Wangi (TTW), using a tester and application of perfume finder, provide rewards in the form of vacation and also a car, gathering and training to member. Opportunities FM Group there is no company Multi Level Marketing (MLM) in the field of perfumes in Indonesia and bottlenecks FM Group is the mindset of Indonesian people are still many who think negatively about the Multi Level Marketing (MLM) company, many people who use refill perfume, lack of public awareness on use perfume.