Driving Customer Engagement On Instagram in Present Things by Ethneeq

Abstract

The internship aims to find out what Instagram marketing strategies are implemented by Present Things by EthneeQ and which of these strategies are effective in bringing engagement and reach or increasing the percentage of insights for their Instagram accounts. The method used is collecting data from the job desk given to apprentices and observing the insight tools provided by Instagram. The results show that content posting encourages a lot of engagement, while reels are very useful for increasing reach. The follow-for-follow strategy is also effective in the short term. The conclusion in this report is that consistent posting of reels is required to get more audience to recognize the brand while also creating post-content to attract interaction between followers and brands.