The Roles Of Front Office At Southlinks Country Club

Abstract

SouthLinks Country Club (SLCC) Batam is a joint cooperation between Batamindo Investment Cakrawala of Salim group as the main shareholder and other companies. SLCC has some facilities, such as a golf course inns, restaurants, driving range, swimming pool, etc. Those facilities, basically, can fulfill the need of the foreign workers in Batam. The front office is one of the most essential parts to carry out the goal of the company and the front office have important roles to sale company product to obtain optimal result. That is the reason why the writer wants to know more about the roles of front office at SLCC. The writer used observation and questionnaire to gather information about the roles of front office. The result of observation and questionnaire can be measured by analyzing the theory of Agus Sambodo and Bagyono on the role of front office. This theory consist of six roles of front office. They are: the role as nerve center, hub & heart, the role as seller, the role as an administrator, the role as a serving coordinator, the role as a source of information, and the role as an image builder. The result of field study are, the roles of front office at SLCC are as a nerve center, hub & hearts, as a seller, as a administrator, as a services coordinator, as a sources information, and as an image builder. Based on observation and questionnaire result all that roles are run at SLCC are work very properly. Key word: Front Office, , roles of front office theory and the roles of front office at SLCC