ANALISIS FAKTOR PENGARUH LITERASI KEUANGAN TERHADAP PELAKU UMKM KOTA MAKASSAR (STUDI KASUS PASAR SENTRAL)

Abstract

This study is a quantitative study that aimed to find the level of financial literacy of UMKM in Makassar and the factors that influence it. The sample of this study is UMKM in Makassar a much as 75 respondents. The data was analyzed using multiple linear regression method with SPSS version 22.0. The results of this study show that (1) The level of financial literacy in Makassar city is low, (2) There is no influence of gender towards the level of financial literacy, (3) There is an influence of last educational level towards the level of financial literacy, (4) There is no influence of monthly profit towards the level of financial literacy, (5) There is an influence of investment towards the level of financial literacy, (6) There is an influence of borrowing and saving in bank towards the level of financial literacy, (7) There is an influence of insurance towards the level of financial literacy.