Relationship Between the Digitalization in the Business and How the Sme Sellers Adapt to the Development of the Market System

Abstract

The digitalization is something that occurred in people’s lives. It occurred in any aspects, such as lifestyle, education, work, and also in business. As the digitalization occurred, it will cause a change in life, where people are expected to follow the change. By following the change, people have to adapt into the new system in the society includes the sellers, either the sellers from the big company or an SME sellers. Unlike the sellers from the big company, SME’s sellers usually have a limitation to follow the change of the time, especially in this digital era. This research used qualitative method to investigate how the SME sellers are adapting into the current change of the digital era, specifically in the payment system, where almost all of the people use digital payment and its impact for the sellers. The sellers who have added the digital payment system are adapting by following their customer’s demand, needs, and also habits. They also tend to have more customers because they provide more options compared to the sellers who are still not using the digital payment system in their store.