ANALYSIS OF FACTORS INFLUENCING GO-PAY SYSTEM USAGE TO ACHIEVE BENEFIT AMONG GO-JEK DRIVERS

Abstract

In this era, cash began to be slightly abandoned, regarding the emergence of e-money (electronic money). E-money has been used in almost all transactions, including transportation such as online taxis. the use of e-money from the drivers perspective can be influenced by several factors such as perceived usefulness that are influenced by job relevance and output quality, also perceived ease of use that are influenced by perception of external control. These factors will become a great issue for the usage of E-money system, as it is expected to help the customer, company, and especially the driver to gain benefits of E-money system. By distributing questionnaire to several Go-Jek (Online Transportation) drivers in two cities in Indonesia, the data are calculated and analysed. This show many things that are supported by the fact that actually all the factors have the impact of the E-money system usage, while E-money system usage also have impact on the benefit of E-money system as well.