Gender Representation of Female Characters in Mobile Legends: Bang Bang

Abstract

This thesis investigates the gender representation of female characters in the video game Mobile Legends: Bang Bang, focusing on how these characters, such as Hanabi, Alice, Odette, and Layla are constructed through visual design, narrative roles, and gameplay mechanics. Utilazing a qualitative textual analysis, the study draws upon Critical Theory and Gamification Theory to examine how the game both challenges and reinforces gender stereotypes. The research finds that while female characters in Mobile Legends: Bang Bang are depicted with elements of strength, leadership, and resilience, they are simultaneously subject to sexualization and conventional feminine traits. These dualities reflect boarder cultural attitudes toward gender and have the potential to shape players’ perceptions both in-game and in real life. By connecting key findings with theoretical perspectives, the study reveals that the representation of female characters is influenced by both ideological forced and game design choices. The thesis advocates for more inclusive and equitable character portrayals in digital games, contributing to academic discourse on gender and media, and providing practical insights for the gaming industry to foster a more diverse and representative gaming environment.