Growing Interest for New Casual Culinary Business Through Recommended Design Strategies

Abstract

The development of the culinary business is increasingly evolving; many ideas are applied to the culinary industry. Taste and food plating technique are the primary keys to a successful menu offering to attract new customers' attention. However, many new culinary business people ignore the importance of creating an attractive space for customers with the popular term “kekinian” or in English “up to date”, apart from the food served, especially for casual themed culinary places. The recommended design factors can attract more customers' attention to be having the interest to visit the culinary business, which is involved as a marketing strategy, especially in today's developing era. This study uses a qualitative method by including case studies on several related precedents in the Yogyakarta region. The data used for this study were obtained from observations in several case studies, online questionnaires to several ex-customer, as well as correlated publications with discussions on the topic of this study.