PT Telkom Indonesia’s Digital Transformation Strategy Facing The Digital Era by Utilizing Corporate Communications

Abstract

The development of digital technology, especially the internet, has played an important role in providing education, connecting people and providing information. Digital media enables open and participatory communication and influences interactive communication methods in the modern era. Telkom strives to be a leading digital telco, supporting digitalization through infrastructure and connectivity, as well as providing digital services and platforms. Telkom’s corporate communications through various digital channels help build trust, improve brand image and drive success in the digital era. However, Telkom faces challenges in keeping up with technological developments, ensuring data security, and integrating new technology with existing infrastructure. Therefore, Telkom’s corporate communications utilize advances in data-based technology, enable multichannel communication, and reach a wider audience by always following developments in digital technology, following trends, and updating knowledge and skills to remain relevant. In order to achieve this goal, corporate communications implement several strategies by maintaining the company’s reputation, utilizing social media platforms, interacting with the media, and utilizing internal communications.