The Influence of Community Development and Empowerment Program on AMMAN’S Corporate Image

Abstract

Community Development and Empowerment Program is a government initiative to improve the human development index and promote economic development in communities surrounding the mine, including post-mining implementation. The Community Development and empowerment program is related to the company's image which can be seen in the implementation of activities carried out optimally, so that the target of the Community Development and empowerment program can be achieved. PT AMMAN as a mining company has implemented a Community Development and empowerment program. This study aims to see the effect of the Community Development and empowerment program on PT AMMAN's corporate image. This research was conducted using a questionnaire instrument distributed to beneficiaries in West Sumbawa Regency. The results of the questionnaire obtained were then tested for validity, reliability, and normality using SPSS software. Factor analysis was conducted to show that factors affect the corporate image of PT AMMAN. The results of the analysis of factors affecting PT AMMAN's corporate image through Community Development and empowerment programs in the economic sector, namely, MSME training and mentoring programs, Business and Financial Management Training and Infrastructure development. The Community Development and empowerment program carried out by the company has a positive influence on the company's image. The Impression indicator of the community or beneficiaries through the Community Development and empowerment program gets a very good category with the highest indicator value (score 86.93%).