Final Project Of Business Practice “Laziza Bakery”

Abstract

This report was created with the aims to compare Laziza Bakery's actual performance against its initial business design and analyze the results from the beginning until 2024. The study examines how the bakery's operation developing to a professionally streamlined establishment and has influenced the local bakery industry in Kebumen, Central Java, while maintaining its commitment to company initial values with contemporary adjustments. The implementation employed a qualitative case study methodology, dissolving the results of the original business plan to identify areas of successful execution and adaptation during the implementation phase. The study reveals that Laziza Bakery has successfully established itself as a notable player in the local market, implementing data- driven decision-making processes while maintaining authentic culinary practices and community engagement. Financial analysis reveals strong market performance, with revenue indices peaking at 198.8 (base: January 2024=100) in June 2024. The business model excelled in product development, customer relationships, and operational optimization, while identifying areas for improvement in technology adoption and market expansion. Refined strategies focused on enhancing product variety, integrating distribution channels, and strengthening digital presence. Despite necessary adjustments, the implementation successfully realized core business strategies, positioning Laziza Bakery for sustainable growth in the dynamic bakery industry.