Penerapan Pemasaran Hijau (Green Marketing) Di Butik Daur Ulang Yogyakarta Dalam Pemasaran Syariah

Abstract

Butik Daur Ulang is an effort that was pioneered from a group that is Project B Indonesia. Butik Daur Ulang implement green marketing. The 4P green marketing mix consists of green products (recycled products, bags), green prices, green places, green promotions. The purpose of this research is to know the application of green marketing in Butik Daur Ulang in the perspective of sharia marketing. Data obtained through interviews with parties from Competitive Butik Daur Ulang, founder and manager of operational and marketing. This research uses descriptive data analysis method. The results of this study indicate that the application of green marketing undertaken by the Butik Daur Ulang in accordance with the basic character of sharia marketing, theistic, ethical, realistic, humanistic. Green products are produced as a form of green marketing application by Butik Daur Ulang. The real action of green marketing by maintaining and inviting the community to participate in preserving the environment for future generations, due to widespread use of the environment that led to environmental pollution. In a sharia marketing perspective, green marketing activities are not only for profit, but also to benefit the public, even for future generations. The advantages are with the preservation of the environment together.