Analysis of the Impact of Qris Digital Payments on Msmes: A Study Based on the UTAUT 2 Model

Abstract

This study aims to analyze the factors influencing the use of Quick Response Code Indonesian Standard (QRIS) among Micro, Small, and Medium Enterprises (MSMEs) in the Special Region of Yogyakarta, by applying the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The variables used include Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, Facilitating Conditions, Habit, Behavioral Intention, and Use Behavior. This research adopts a quantitative approach by distributing questionnaires to 166 MSMEs that use QRIS as a payment method. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that Performance Expectancy, Hedonic Motivation, and Price Value have a positive effect on Behavioral Intention using QRIS. Facilitating Condition and Behavioral Intention have a positive effect on Use Behavior in using QRIS. Effort Expectancy and Social Influence do not show a strong effect on Behavioral Intention using QRIS. Habit does not show a strong effect on Use Behavior Using QRIS. These findings suggest that this research can serve as valuable input for application developers and contribute to future studies in the field of digital finance.