Pengaruh Dalam Faktor Sistem Pembayaran Online Terhadap Minat Belanja Online danTingkat Kepuasan Pelanggan dalam Transaksi E-Commerce

Abstract

This research aims to determine analyze variation payment method, payment security system and easiness of payment system effect on intense to use, intense to use effect on actual use and the actual use effect on customer satisfaction. Variables used to this research is a variation payment method, security system, easiness of payment method, intens of use, actual use and satisfaction. This research do with survey method to internet users had to use online transaction with buy many item and service with 100 responden at Yogyakarta region. And then the data analyze technique used to Structural Equation Model (SEM) and with Partial Least Square (PLS) program. The results of this study indicate that 1) Variation of online payment system positively affect to intense of use on online shopping 2) Online payment system security positively affects to intense of use on online shopping 3) Ease of payment system have a positive affection to intense of use on online shopping 4) Intense of use has a positive effect to actual use 5. Actual use has a positive effect on customer satisfaction in online shopping.