Peran Sikap dan Nilai Islam Yang dirasakan dalam Memediasi Pengaruh Religiusitas Islam Terhadap Niat Berkunjung Kembali: Studi Pengunjung Wisata Religi di Jawa

Abstract

Although many studies have adopted the SOR model, none of the models from previous studies have explored the issue of religious tourism return visit intentions associated with the stimulation of Islamic religiosity. Attitudes towards religious tourism objects as a mediation of Islamic religiosity on behavioral intentions that are included as organisms in the SOR theory that have not been used in previous studies. The purpose of this study was to examine the direct or mediating effect of the variables of Islamic religiosity, attitudes towards objects, attitudes towards visits, perceived Islamic values on return visit intentions in the context of religious tourism. Data were collected from 350 visitors to the Walisongo tomb and mosque in Java and analyzed using the Structural Equation Model (SEM). The results of the study show that the suggested model shows a good predictor of the intention to revisit religious tourism, only Islamic religiosity was found to have a negative influence on the intention to revisit. The perceived islamic value is confirmed not to be an influence on attitudes towards visiting. Our study makes several contributions to practice and theory by providing useful insights and services on revisit intentions on religious tourism.