Pengaruh Komunikasi Persuasif Gamer Terhadap Minat Beli Barang Virtual (Studi Kuantitatif pada Komunitas Discord Wuthering Wave Indonesia)

Abstract

This study aims to explain how gamer persuasive communication influences the interest in buying virtual goods in the Wuthering Waves game. Data were collected by distributing questionnaires via Google Form to members of the Discord community "Wuthering Wave Indonesia" selected using purposive sampling techniques. The results of this study indicate through statistical tests that there is a positive relationship between persuasive communication and interest in buying virtual goods in the Discord Wuthering Wave Indonesia community. The correlation coefficient (R) value of 0.913 indicates a very strong relationship, while the R Square value of 0.833 indicates that persuasive communication contributes 83.3% to the variation in purchase interest, with 16.7% influenced by other factors. The results of the regression test show a t-count value of 21.921 with a significance of 0.000 (<0.05), so H0 is rejected and H1 is accepted, proving that persuasive communication through character reviews, sharing information in various formats, and active discussions have a significant effect on increasing interest in buying virtual goods according to the persuasive communication model.