Analysis of Creative Videography Strategies in Da’wah Accounts on Social Media

Abstract

The rapid development of da’wah (Islamic propagation) in Indonesia is currently marked by the significant utilization of social media as a primary medium for dissemination. This paradigm shift has revolutionized da’wah activities, rendering them more flexible and no longer confined to specific locations or times. As a result, numerous social media accounts have emerged to facilitate da’wah endeavors, with the ANB Channel on YouTube serving as a notable example. This research aims to critically analyze the videography strategy employed by the ANB Channel in producing its da’wah content on YouTube. Employing a qualitative content analysis approach, the study examines the video content published on the ANB Channel da’wah account, administered by Ustadz Ammi Nur Baits. The findings highlight the implementation of various creative videography strategies by the ANB Channel, including live streaming, interactive videos, motion graphics, short films, visual narratives, and video podcasts. These strategies effectively cater to the diverse needs of the audience and congregation. However, several shortcomings are identified within the ANB Channel’s da’wah content on YouTube, namely excessively long video durations, a lack of alignment with current trends, frequent uploads of videos in a repetitive format within a single day, and limited variation in da’wah style. This research contributes to a comprehensive understanding of the utilization and impact of creative videography strategies in da’wah accounts on social media, providing valuable insights for content creators and researchers in the field.