Strategi Komunikasi Kehumasan Dinas Kebudayaan Dan Pariwisata NTB Dalam Mengkampanyekan Program Visit Lombok Sumbawa 2012

Abstract

Datu Arya Sukmaningrat Public relations Campaign Strategies of Culture and Tourism of the province in the success of Visit Lombok Sumbawa 2012 Program Year of the thesis : 2012, xi + 138 pages In 2012 is the peak year of implementation of the program launched by Visit Lombok Sumbawa since 2009 in line with the national program Visit Indonesia Year 2008. With the introduction of the Visit Lombok Sumbawa 2012, NTB government's target of 1 million total tourist visits in 2012. To achieve this goal is certainly need concept of good communication and campaigns as well as integrated. NTB local government through the Department of Culture and Tourism then has the important task by acting as a holder of command over the implementation of all the agenda for the realization of the goal of the Visit Lombok Sumbawa 2012. This study attempted to analyze the form of development policies and strategies of public relations campaign conducted by the Department of Culture and Tourism of NTB in order to succeed the Visit Lombok Sumbawa 2012. The purpose of this study is to investigate and explain the concept of campaign strategies undertaken by the Department of Culture and Tourism of NTB in the success of the government program. This research framework is based on some research on tourism and communications strategies used theoretical framework is public relations, campaign strategy and tourism. This type of research is the kind of qualitative descriptive study. Methods of data collection is done with the interview, the study of photographs and archival documents about the object of research.While the data analysis technique used the qualitative data by triangulation of data sources as a method of testing the validity of the data. The results of this study show how the form of government measures taken in implementation of the Visit Lombok and Sumbawa 2012 pattern campaign undertaken to communicate the program. Found several obstacles and weaknesses in the pattern of the campaign conducted by the Department of Culture and Tourism of NTB in the campaign Visit Lombok Sumbawa 2012 program. Keyword: Campaign, Public Relation, Visit Lombok Sumbawa 2012