Entrepreneurship Program Business Project Final Report “Teras Omah Guest House”

Abstract

The business project entitled Entrepreneurship Program Business Project Final Report “Teras Omah Guest House” is a lodging accommodation business in Yogyakarta that rents out one full house per night. In this report, the author plays a role as a manager who built and managed the system of Teras Omah. This business has a semi-remote concept in the form of self-check-in at an affordable price in collaboration with B2B travel agents, Internet companies related to guest houses and hotels (Tiket.com). The reason this business was founded because it wants to take advantage of the availability of land and capital currently owned which are considered less effective and efficient. In addition, the decline in the number of covid 19 since PPKM has increased the potential for tourists visiting and looking for lodging in Yogyakarta. Seeing this opportunity, the writer decided to make a guest house business professionally. The business project is carried out for 6 months starting from November 2021 to April 2022.The focus of the research in writing this business project were: (1) Can Indonesian people accept Teras Omah Guest House products as an accommodation option while in Yogyakarta? (2) How to defend Teras Omah Guest House products against increasingly fierce business competition? Based on the results of the Teras Omah Guest House business project, 19 days were sold with an initial target of 20 days. Meanwhile, in product marketing that is done through social media, it is felt that it is not enough so that the author update the strategy, namely by providing promo prices at certain times so that this strategy has an impact on the sales of Teras Omah guest house.