WRISTWATCH DEVELOPMENT BASED ON KANSEI ENGINEERING

Abstract

Nowadays, Wristwatch is not only to wear only to see time. the person wearing the watch also has various purposes. Some peoples buy wristwatch are just to see the time, some wear it for the needs of fashion, and there are also buying watches for investment. From that prespective, the consumer's desire to wristwatch different based on their needs. Therefore, to design a wristwatch that oriented on costumer’s desire then it is necessary to collect Kansei word that fit with costumer’s desire. One of method that can be applied to gain costumer’s psychological desire is Kansei Engineering. The Kansei words collected that passed the validity and reliability test namely Strong, Fit size, Comfortable, Safe, Multifunction.The Kansei words available will be integrated with item design and category for wristwatch then spread it in semantic differential form and calculate the conjoint analysist. For Kansei word Strong can be desribed with combination of 4 cm for Body Diameter, Rubber for Strap Material, Bright for Color, Number for Dial, None for Feature and Round for Shape. For Kansei word Fit size the combination is 3.5 cm for Body Diameter, Nylon for Strap Material, Dark for Color, Number for Dial, None for Feature, and Square for Shape. For Kansei word Comfortable, the combiantion is 3.5 cm for Body Diameter, Bracelet for Strap Material, Dark for Color, Digital timer for Feature, and Squarre for Shape. For Kansei word Safe the design combination are 3.5 cm for Body Diameter, Bracelet for Strap Material, Bright for Color, Number for Dial, Digital timer for Feature, and Square for Shape. For the fifth Kansei word which is multifunction, the design combination are 4 cm for Body Diameter, Rubber for Strap Material, Bright for Color, Needle for Dial, None for Feature, and Round for Shape. The Pearson’s R and Kendall’s tau output also shown that the corelation number is high with the significant level below 0.05 which means that these sample can represent the majority of consumer’s desire. The database also developed to make combination of Two Kansei words item design.