Religiusitas dan Intensi Membeli Obat Berlabel Halal pada Mahasiswa Muslim di Universitas Islam Indonesia

Abstract

The purpose of this research is to determined the relation between religiosity and the intention of students in purchasing halal labeled medicine. This research verify the hypothesis which confirmed that there will be a positive relationship between religiosity and the intention of purchasing halal labeled medicine. The scale of intention use four related elements: objectives, situations, time and actions (Fishbein and Ajzen (2005)), while the scale of PMIR (Psychological Measures of Islamic Religiousness (Baiquni & Ku) is given to 100 Muslim students aged 17-25, 28% male and 72% female. The result showed that correlation coefficient r=-0.205 with p=0.021 (p<0,05). The results showed that there is significant relation or in other words there is positive relation between religiosity with the intention in purchasing halal labeled medicine.