Faktor-Faktor Yang Memengaruhi E-Wallet Terhadap Sikap Generasi X dan Z (Studi pada generasi X dan Z di Yogyakarta)

Abstract

The purpose of this research is to ascertain the impact of user behavior, facility conditions, hedonic motivation, social influence, performance expectations, business expectations, and facility conditions on the usage of e-wallet services. Generations X and Z users of e-wallet services in Yogyakarta make up the demographic of this research. 212 respondents' samples were gathered utilizing the non-probability sampling technique. Using SmartPLS v.3.2.9 software, Partial Least Squares (PLS) was used to analyze data for this investigation. According to the study's findings, company expectations, routines, and hedonic incentive all influence how users behave while utilizing e-wallet services. However, user behavior while utilizing e-wallet services is unaffected by performance expectations, social impact, facility circumstances, or pricing values.