The Effect of Electronic Word of Mouth Toward Brand Image and Purchase Intention: A Case Study of Samsung Smartphone

dc.Identifier.NIM	13311247
dc.contributor.advisor	Anas Hidayat, Drs, MBA, Ph.D
dc.contributor.author	Huza, M. Hadi
dc.date.accessioned	2018-03-09T10:30:27Z
dc.date.available	2018-03-09T10:30:27Z
dc.date.issued	2017-06-08
dc.description.abstract	The aim of this research was to determine The Effect of Electronic Word of Mouth toward Brand Image and Purchase Intention: case study of Samsung Smartphone Influence of. This research was conducted in Indonesia that were taken as sample were those who have experienced using Smartphone. The data was collected by using questionnaire based on Likert scale. The method of sample is using convenient sampling with 214 respondents were chosen to represent overall users. The data was then analyzed by using Structural Equation Modeling analysis with the helping of SPSS and AMOS. The result of this study found that there are significant and positive impacts of Electronic Word of Mouth, Brand Image, and Purchase Intention.	en_US
dc.identifier.uri	https://repository.uii.ac.id/handle/123456789/6045
dc.publisher	Universitas Islam Indonesia	Id
dc.subject	Electronic Word of Mouth	en_US
dc.subject	Brand Image	en_US
dc.subject	Purchase Intention	en_US
dc.title	The Effect of Electronic Word of Mouth Toward Brand Image and Purchase Intention: A Case Study of Samsung Smartphone	en_US
dc.type	Undergraduate Thesis	en_US