Komunikasi Partisipatif Masyarakat Industri Dalam Mendukung Branding Kota Madiun

Abstract

Abstract: Industrial society in madiun city contribute in supporting of Madiun city branding. This proved by the participate position in implementation and utilization of results. Madiun industrial society show the competitive value to global society that usually earn achievement from the exhibition that helds from many various events. This competitive value is suitable with creation of Madiun city branding as 'Kota Gadis' which combinate from three education aspects. The concept of participation occured within industrial society in Madiun. Heteroglasia, dialogis, poliponi and carnaval concepts appear to show the harmony to solve every issue. The concept to help each other, share and grow together are applied by Dinas Perindustrian Perdagangan Koperasi dan Pariwisata (Disperindagkoppar) of Madiun City. Madiun's city government make an identity by a slogan 'Madiun Kota Gadis' (commerce, education and industry).But the process stuck only in branding creation not sustainable and not accompanied by other city marketing that strengthen brand of Madiun City. Keywords: City Branding, Brands, Participatory Communication, Kota Madiun