The Resilience and Strategies for Restaurant Business during Economic Crisis

Abstract

Nowadays, the COVID-19 pandemic is causing economic crisis in restaurants. However, it turns out that the restaurant's economic crisis was not solely due to COVID-19 but also to other factors. However, with multiple economic factors contributing to this crisis, the restaurant's resilience is being tested. Thus, in this research, we will discuss the challenges faced by various restaurants, how they are addressing them through the strategies they have implemented, and then demonstrate the impact of the strategies they have implemented on the growth of their restaurants. By conducting this research, it is hoped that the researcher can accomplish the research objective of elaborating the restaurant business strategy to achieve resilience and the strategy's impact. The researcher gathered data from existing journals and conducted interview to obtain more reliable information and a sense of the current reality.