Business Plan and Implementation Report on Star- Egg: Omega-3-enriched Eggs in Sleman Yogyakarta

Abstract

The paper primarily examines the business implementation of Star-Egg: Omega-3- enriched-eggs. The objective of the report is to elaborate the obstacles during the implementation compared to the planning, distribution matters, pricing strategy, and the planned social media marketing initiatives for Star-Egg, aimed to compete in B2B market. The outcomes of this study reveal that the implementation of Star-Egg faced obstacles of each aspect: human resources, financial, operational, and marketing. The primarily emphasizes of this analysis was focused on the marketing aspect, which specifically related to distribution, pricing strategy, and social media marketing. The distribution matters revolve on ensuring the safety of shipment, which require to add clean and odorless rice husks, wheat chaff, or chopped straw in the outer packaging. Furthermore, addressing the challenge of pricing competitiveness could be achieved by implementing a penetration pricing strategy. Lastly, it is recommended to utilize social media platforms such as Instagram, TikTok, and other relevant channels to be integrated into the upcoming marketing planning. To address these challenges, a comprehensive review from various literature was undertaken, in order to formulate the effective strategies for each obstacle. Despite the mentioned challenges, it is worth noting that the business exhibits promising growth potential and prospects for the future.