Dashboard Design Development of Broiler Farmer for Farm Management Decision Making and Performance Measurement

Abstract

The poultry industry provides about 65 percent of all animal protein and employs about 12 million workers, or 10% of the overall national labor force. About 85% of broiler farming industry are dominated by partnership system. Although the core-plasma partnership is one of the solutions to the shortage of resources (financial, technological, and human), those partnership system has resulted in various problems: plasma farmer has significant dependency on the partner management company which makes plasma farmer bargaining position to the main corporation is poor. Broiler farmer, on the other hand, seldom maintained thorough data on farming operation or economic costs, which makes doing a more extensive performance measurement difficult (Coyne, et al., 2020). Therefore, a study on farm performance measurement is crucial. In order for providing solution of manual bookkeeping, the induction of information system is essential. The research focused on the dashboard design for farm management and performance measurement of broiler farmer. The dashboard expected to provide independency in bookkeeping, maximizing current farming cycle profit, and future performance measurement. The approach of self-service business intelligence used for developing and designing the dashboard. The result of the research, there are five dashboard designed with the coverage of history of all farming period, RAG analysis, all farming performance, and harvest setting for maximizing profit.