Pengaruh Intensitas Melihat Iklan Jual Kosmetik Di Instagram Terhadap Tingkat Pengetahuan Dan Perilaku Konsumtif Kosmetik Remaja Putri
| dc.contributor.advisor | Ibu Puji Hariyanti, S.Sos., M.I.Kom | |
| dc.contributor.author | Apriliana, Nia Sapma | |
| dc.date.accessioned | 2017-11-30T10:56:11Z | |
| dc.date.available | 2017-11-30T10:56:11Z | |
| dc.date.issued | 2017-03-29 | |
| dc.description.abstract | The success or failure of a business is largely determined by the quality of managerial decisions on financial field, one of which is in making various investment decisions. The quality of investment decisions is determined by how financial managers allocate funds into appropriate forms of investment in order to generate profits in the future. This study aims to analyze the factors that influence corporate investment decisions. The population in this research is food and beverages and pharmaceutical companies of manufacturing sector listed in Indonesia Stock Exchange 2011-2015. Population are selected due to the two sectors which always be required to keep abreast of market developments. Sampling technique is a purposive sampling method that produces 90 samples. The results of this study indicate that sales growth variables have a significant influence on investment decisions,while the variable profitability and investment opportunities do not have a significant influence on investment decisions because there are still some companies that still have financial constraints, thus lowering the interest of companies make various investment decisions. | en_US |
| dc.identifier.uri | https://repository.uii.ac.id/handle/123456789/4681 | |
| dc.publisher | Universitas Islam Indonesia | id |
| dc.subject | sales growth | en_US |
| dc.subject | profitability | en_US |
| dc.subject | investment opportunity | en_US |
| dc.subject | investment decision | en_US |
| dc.title | Pengaruh Intensitas Melihat Iklan Jual Kosmetik Di Instagram Terhadap Tingkat Pengetahuan Dan Perilaku Konsumtif Kosmetik Remaja Putri | en_US |
| dc.type | Undergraduate Thesis | en_US |
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