Analisis Kualitas Pelayanan pada Angkutan Umum Koperasi Daerah Kabupaten Purworejo

Abstract

One means of trasnportasi which is still widely used in the community especially in the area of the County is the city's public transport. The reason the selection of public transport of the city is none other than because the price is cheap and very affordable throughout all walks of life when compared with other means of transportation. This research was intended to analyze the quality of service on public transit transport cooperative in Purworejo, the variables used in this study is the fifth dimension of service quality according to Parasuraman which includes dimensions of Tangibles,Reliability, Responsiveness, Assurance, Empathy is gained from the results of the GAP between the expectations of service quality and service quality performance of Regional Cooperative Transport Purworejo and use customer satisfaction as an indicator of the quality of service company , to see the influence of dimensions of service quality in improving the quality of Transport service Cooperative Purworejo Area by using a descriptive Analysis, analysis of GAP, and IPA using Cartesian Diagram.