The Fourth Generation of the Korean Wave's Contribution to Public Diplomacy

Abstract

Korean Pop (K-Pop) is a form of popular culture that originated in South Korea and has since expanded to other nations. The Korean Wave, a worldwide phenomenon fueled by K-Pop, K-Drama, and other facets of Korean culture, has emerged as a key tool in Korea's public diplomacy strategy. This research examines the impact of the Korean Wave on Korean public diplomacy using particular instances from 2019 to 2023. The Communication Pyramid Public Diplomacy framework provides a helpful framework for examining the practice, results, and difficulties of South Korea in Indonesia. The impact of Korean popular culture on Indonesian society can be examined using the framework provided by the Communication Pyramid. The results of this study suggest that the Korean wave has been a useful instrument for advancing Korean culture and enhancing Korean perceptions. Cultural exchange programs are a vital component of advancing culture and strengthening bilateral ties between nations.