Graphic Designer Experience in the Use of Digital Technology in the Creative Industries Of Yogyakarta

Abstract

This study examines how Yogyakarta graphic artists utilize various digital tools and artificial intelligence to increase productivity and creativity in the creative sector. In-depth interviews and observations of graphic designers who are actively involved in professional practice are used to collect data using qualitative methods. The results showed that the designers used an organized but adaptive process that included concept development, sketching, execution, revision and finalization. This workflow is supported by the strategic use of various tools, including Procreate, Adobe Illustrator, Photoshop, and Canva. This combination of technologies emphasizes how important process optimization and interoperability are to produce consistent design results. Four aspects of user experience, namely usability, usefulness, emotional impact and meaningfulness, were used to frame the analysis. The findings show that digital technology greatly increases productivity, facilitates the production of ideas and improves the quality of design. However, the use of AI also raises ethical questions, especially regarding copyright and creativity. Furthermore, technological issues such as hardware limitations and file compatibility continue to be significant barriers. Overall, the study concludes that while AI and digital technologies are beneficial to creative practice, designers must balance those benefits with ethical considerations and contextual awareness to create meaningful and successful visual communication in the modern digital creative industry.