Integrasi Aspek Risiko (Risk) Dalam Model Utaut Untuk Menganalisis Penerimaan Teknologi Go-Ride

Abstract

This research aims to determine technology acceptance of Go-Ride using Unified Theory of Acceptance and Usage of Technology (UTAUT) model that combined with perceived risk. UTAUT model indentifying that intention and usage influence by four factor as independen variabel; peformance expectancy, effort expectancy, social influence and facilitating condition and moderated by gender, age and experience. Earlier research was integrating UTAUT model with perceived risk that consist by seven variable of risk. There are only three risk factor that will be added in this reseach model; performance risk, financial risk and time risk. According 151 data samples that collected from Fakultas Ekonomi UII’s college, the result show that acceptance of Go-Ride technology influenced by four factor; performance expectancy, effort expectancy, social influence and behavioral intention. Whereas performance risk, financial risk, time risk and facilitating condition doesn’t supported to influence acceptance and usage of Go-Ride techlology.