Public Diplomacy Strategy Of The Japan Foundation Towards Indonesia In 2012-2017

Abstract

Public diplomacy is one of the important ways for Japan to build mutual understanding between Japan and Indonesia through the Japan Foundation. Japan focuses on long-term relationships for a 5 year period based on the Outline of the Basic Plan on the Promotion of Culture and The Arts in Japan published by the Ministry of Education (MEXT) in 2017. The Japan Foundation's diplomacy strategy in Indonesia in 2012-2017 impacted on the cooperation agreement between Japan and Indonesia in 2015 in the “Joint Statement Strategic Partnership: Towards Further Strengthening of the Strategic Partnership Underpinned by Sea and Democracy”. It also increases the exchange of citizens between Japan and Indonesia and fosters more interest in Japanese culture and studies in Indonesia. In addition, it is not only intended to gain an understanding of Japan, but also to increase the level of trust internationally through exchanging citizens in other countries, public relations activities at each Japanese embassy and building communication with other countries through Japanese cultural attractions. In public diplomacy strategy, the Japan Foundation implements three strategies in Mark Leonard's public diplomacy concept, which focuses on long-term relationship strategies, through cultural exchanges, language training, conferences, and so on.