The Influence of E-commerce, Fintech, Social Media, and Accounting Information Systems on the Financial Performance of Small Medium Enterprises (SME) in Sleman Regency

Abstract

This study aims to determine the effect of the use of e-commerce, social media, financial technology, and accounting information systems on the financial performance of Small and Medium Enterprises (SME). This research was coFnducted at SME located in Sleman Regency in Yogyakarta. The sample in this study were 101 owners of SME. This study uses the conveniance sampling method. Research data was taken from online and offline questionnaires, for online using google forms distributed via WhatsApp and Instagram, and for offline by visiting the place directly. The results of this study found that e-commerce and accounting information systems have a positive and significant effect on financial performance in SME. While financial technology and social media do not have a positive effect on the financial performance of SME.