PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN MASKAPAI PENERBANGAN CITILINK DI YOGYAKARTA

dc.contributor.advisor	Anas Hidayat Drs., M.B.A.,Ph.D.
dc.contributor.author	Fatmah Kharima Ramadhan Merukh, 15311015
dc.date.accessioned	2019-09-12T05:55:06Z
dc.date.available	2019-09-12T05:55:06Z
dc.date.issued	2019-06-25
dc.description.abstract	This study discusses the effect of service quality towards customer loyalty which is mediated by the price and brand image offered by Citilink in Yogyakarta. In this study there are four variables, namely: Service Quality, Price, Brand Image, and Consumer Loyalty. The sample in this study released 100 respondents who had or had used Citilink change. Sampling technique with convenience sampling and data collected by questionnaire. The data obtained is then analyzed using PLS tools. The results of the study show differences in service quality towards customer loyalty mediated by prices and a positively supported brand image.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/15295
dc.publisher	Universitas Islam Indonesia	en_US
dc.subject	Brand Image	en_US
dc.subject	Loyalty	en_US
dc.subject	Price	en_US
dc.subject	SERVQUAL	en_US
dc.title	PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN MASKAPAI PENERBANGAN CITILINK DI YOGYAKARTA	en_US
dc.type	Undergraduate Thesis	en_US