Creative-Hub as Rentable Co-Working Space and Curated Compound Planning in Kemang, South Jakarta with an Economic Creative Approach

Abstract

Jakarta, Indonesia's economic hub, contributes approximately 17.5% to the national Gross Domestic Product, solidifying its role as the country’s largest center of economic activity. The city’s numerous Central Business Districts (CBDs) house a variety of national and international companies. Recently, the rise of startups and creative agencies has transformed Jakarta's office landscape, creating demand for flexible and innovative workspaces that foster collaboration and creativity, moving away from traditional, formal corporate settings. This shift in office dynamics prioritizes work environments that facilitate rapid communication, innovation, and adaptability. Startups and creative agencies increasingly seek workspaces integrated with amenities that support creative processes, including proximity to entertainment areas a growing consideration for modern workers. This project of Creative Hub as a rentable co-working space and curated compound in the vibrant Kemang area of South Jakarta. The project adopts a Creative Economy approach by blending entertainment elements with functional office spaces. Key design features include open-plan layouts, flexible workspaces, and a focus on fostering efficient communication and collaboration, aligning with the evolving demands of the modern workforce.