Penerapan Online Marketing Sebagai Strategi Emasaran Dalam Pengembangan Industri Kreatif (Studi Pada Industri Kreatif Rumah Warna Yogyakarta)

Abstract

Growth online marketing is targeted to be growing constantly as with the increasingly popular a global network the internet , even some experts information technology predict that the internet will be part daily modern society in the future .This means they will this viscous deal with the internet well in all things including buy or sell goods and services .This is also companies would be seek dilation share was through the internet network a new strategy very global. In other words online marketing will turn into infrastructure alternative business of particular importance in the information now and future. Not only companies, creative industry should can take a role in competition in technological progress today is so that creative industry will be more near with consumers provide facilities bidding promoted through site and social media. The purpose of this research is researchers will give evidence of how the effectiveness of the application of marketing online in practice the in one of marketing strategies that one can make a difference to creative industry .This research by the writer using methods directly dilapangan research, with research goals on the creative industries Rumah Warna of one an industry that has the character of the unique product, extraordinary design, the quality of the product best and reachable price, and has become a trendsetter for industries craft and fashion retail in indonesia. With this show the results of research that effective online marketing applied in the creative industry Rumah Warna in one of its marketing strategy to expand its business to develop market share network, and fulfillment of customer information with greater reach.