Evaluasi Kualitas Layanan Transportasi pada PO Dwi Putra Yogyakarta

Abstract

This study aims to analyze the evaluation of service quality performance to form customer perceptions of the quality evidence provided by PO Dwi Putra Yogyakarta taken from the existing background. The sample in this study is a transport company services PO Dwi Putra Yogyakarta. The sampling method were calculated using non probably sampling, the technique Convenience sampling is sampling does not provide opportunities or equal opportunity for each element or member of the population to be selected into the sample, because only who have been using the services at PO Dwi Putra Yogyakarta, becoming samples in the study. The results of the data obtained from questionnaire/ questionnaire. The method of analysis used in this study is the method of service performance (servperf). This study was tested using validity and reliability test method, the result of the test shows that service quality in PO Dwi Putra Yogyakarta able to provide excellent customer service level so that customers value service is high enough.